Adam Smith and Karl Marx Essay

Adam Smith and Karl Marx Modern political economic theory and philosophy can be greatly attributed to the works of two men who seemingly held polar opposite views on the subject. Adam Smith, a Scottish philosopher, published his most well known work An Inquiry into the Nature and Causes of the Wealth of Nations in 1776 and is most often associated with the ideas and principles of the political economic system known as Capitalism. At the other end of the spectrum is Karl Marx; the German philosopher most often associated with Communism and the author (or co-author) of The Communist Manifesto. This paper seeks to discuss the core differences in their respective political economic philosophies with regards to what economic value is and what the role of government should be in their versions of political economy. This will conclude with the argument that while Smith's work had laid the foundation for modern economic philosophy, it was Marx who would ultimately leave the most significant impression upon the world with his revolutionary ideas. An Inquiry into the Nature and Causes of the Wealth of Nations (commonly abbreviated as The Wealth of Nations) is considered to be the first full treatment on the study of Economics. This work essentially lays the foundation for the economic system known as Capitalism. Interestingly enough, Capitalism was a term first brought into the public debate, somewhat pejoratively, by Karl Marx himself in describing a â€Å"capitalist† as a private owner of capital or the means or production. (â€Å"Capitalism† (Wikipedia), 2008). A consensus definition of this idea is an economic system based on private individual ownership of property in which the distribution of goods is determined freely by competing market forces and investments are made by individuals. (â€Å"Capitalism† (Merriam-Webster), 2008). In a Capitalist society, individuals are free to own property and invest their capital in the pursuit of profit with relatively limited influence or barriers from the government. The Wealth of Nations was organized into five books of several chapters each. The first two books examine the fundamentals of the market system and include explanations relating to the role of labor, the nature of capital and markets, and the motives people have for entering into the market system. The third book is mostly an historical examination of the economics in ancient societies. The fourth book is the core of Smith's argument for the capitalist society and it in these chapters that Smith lays out the core arguments for the limited role of government that is required for long term economic success. The fifth book deals primarily with government spending, revenues and taxation. The Communist Manifesto was much more a call to action than it was a treatise on economics and is a much shorter work than Smith's The Wealth of Nations. Marx also published a very thorough (and denser) economic examination known as Das Kapital in 1867. The conclusions reached in that and other works would underpin the concepts found in The Communist Manifesto. It is not inaccurate to say that Communism is in many ways the opposite of Capitalism. In The Communist Manifesto, Marx and co-author Friedrich Engels listed 10 attributes of an ideal Communist society. The first one lays out the primary condition: â€Å"Abolition of property in land and application of all rents of land to public purposes. † (Marx & Engels, 2006, p. 32) This effectively describes state-ownership and control of all capital and the means of the production made for the benefit of all in a classless society. Communism espouses the idea that the economy should function for the greater good of all society and not merely act as a tool to enrich the ‘bourgeois† or ruling classes. As the title would indicate, The Communist Manifesto lays out the purpose and reasoning for the existence of the Communist party that was developing across Europe in that time. In the prologue, Marx and Engels state the books purpose: It is high time that Communists should openly, in the face of the whole world, publish their views, their aims, their tendencies, and meet this nursery tale of the Specter of Communism with a Manifesto of the party itself. Marx & Engels, 2006, p. 2) The chief disagreement between Capitalists and Communists is who or what is entitled to ownership and the means of production. In chapter one of the second book of The Wealth of Nations, Smith defined capital as the stock (read: assets or money) that a person does not immediately consume for which the owner expects to derive a f uture profit. (Smith, 1909) This of course implies that the individual has possession and ownership of the capital item in the first place. Marx bestows a social aspect upon what capital is in The Communist Manifesto. Marx stated that capital is a â€Å"collective product? nly by the united action of all members of society, can it be set in motion. Capital is therefore not a personal, it is a social power. † (Marx & Engels, 2006, p. 23) In other words, capital belongs to all of the people that are needed to not only produce it, but to provide a reason for its value. One thing that Marx and Smith seems to have agreed upon is something economists call the Labor Theory of Value. While they would ultimately come to different conclusions on the use of the value, the basic assumption is this theory is that value is ultimate derived in an object from the labor necessary to produce it. â€Å"Labor Theory†, 2008) In chapter 5 of book I of The Wealth of Nations, Smith argues tha t â€Å"the real price of everything? is the toil and trouble of acquiring it. † (Smith, 1909, p. 36) Smith distinguishes this from the nominal value of an item that can vary based on market forces; he holds that the real value is constant in relation to the labor that it used in its production. Smith argues in the following chapter that there are three components to the price of an item: the labor needed to produce it, the â€Å"rent of the land† or resources needed to make it, and the â€Å"profit of stock† that compensates the investor for risking his resources. In Das Kapital, Marx also recognizes the labor component of any item in the first chapter. He states that any commodity has a use-value and an exchange value that is derived from the labor needed to produce it. (Marx, 2000) Marx however viewed the â€Å"profit of stock† as the ability of the capitalist to exploit the wage laborers out of the surplus value of the things they create because of their control over the means of production. The role of government in relation to the economic system is a central theme of how ultimately successful the economic system would become. One of Smith's core arguments to the success of capitalism is summarized in his most famous metaphor of the â€Å"invisible hand† found in Chapter 2 of Book IV in The Wealth of Nations: By preferring the support of domestic to that of foreign industry, he intends only his own security; and by directing that industry in such a manner as its produce may be of the greatest value, he intends only his own gain, and he is in this, as in many other cases, led by an invisible hand to promote an end which was no part of his intention. Nor is it always the worse for the society that it was no part of it. By pursuing his own interest he frequently promotes that of the society more effectually than when he really intends to promote it. (Smith, 1909, p. 351-352) Smith argued that in a fair and free market economic system, producers will act in their own self-interest to maximize their profits. As profits increased, competitors would come about seeking to obtain a share of the profits, and would thus drive down prices through this competition. The result was more efficiency and productivity that would lead to the long term benefit of all of society. He was against any government action that would serve to disrupt this natural balance such as trade restrictions, wage laws, and industry regulation. Smith essentially believed that the more the government stayed out of the way, the better off society would be as a whole. In The Communist Manifesto, Marx makes an argument for an entirely stateless society. â€Å"Political power† he states, â€Å"? is merely the organized power of one class for oppressing another. † (Marx & Engels, 2006, p. 3) A common theme of The Communist Manifesto is the struggle between different classes of society, to which Marx simplifies to a clash between the â€Å"bourgeois† and the â€Å"proletariats†. Marx argues that â€Å"The essential condition for the existence, and for the sway of the bourgeois class, is the formation and augmentation of capital; the condition for ca pital is wage-labor. † (Marx & Engels, 2006, p. 19) Marx held the belief that in a pure Communistic society, there would be no classes, and that the government would out of necessity dominate and control the means of production in the economy. The legacy and impact of Adam Smith's Wealth of Nations was felt throughout Europe shortly after its publication. In England in particular, the British prime ministers sought policies that were attributed to what they had learned in Smith's book including a new commercial treaty with France, customs reform, and a change in fiscal policy that resulted in lower debt and government spending. Government's throughout Europe also began to realize the fallacy of the artificial trade barriers erected between the different countries; so much so that they would prefer to trade with their American colonies more often than their own neighbors. West, 1990) Smith's greatest impact is perhaps the academic contribution to the study of economics. Before The Wealth of Nations, there really was nothing of the sort that so thoroughly examined the fundamentals of economics. Nearly every economist after Smith, including Karl Marx, would use The Wealth of Nations as a primary source and base their argument s off of Smith's suppositions. Marx's influence on the world however was far from an academic exercise. The violent revolution that Marx predicted would need to occur in order for the proletariats to overthrow the bourgeois did indeed occur in Russia during the â€Å"Red October† of 1917. The ruling aristocracy of Russia's Czarists came to an end at the hands of Vladimir Lenin's Bolsheviks. This would lead to the formation of the communist Soviet Union. During the revolution, the Bolsheviks seized all the private property around the country, gave control of all the factories to the government, nationalized all the banks, seized all of the Church's properties, and declared that they would not honor any foreign debts. Thus the first real attempt at Communism took the form of the Soviet Union; symbolized by the worker's sickle and hammer on the flag. â€Å"October Revolution†, 2008) The actions of the Soviet Union would go on to inspire many other Eastern countries to attempt their own versions of Communism; all consistent with the principles Marx envisioned in The Communist Manifesto. The resulting conflict of economic fundamentals between these Communist entities and the more Capitalist economies of Western Europe and the United States would spark conflict throu ghout much of the 20th century. References capitalism. (2008) In Wikipedia, The Free Encyclopedia Retrieved December 17, 2008, from http://en. wikipedia. org/wiki/Capitalism capitalism. (2008). In Merriam-Webster Online Dictionary. Retrieved December 17, 2008, from http://www. merriam-webster. com/dictionary/capitalism labor theory of value. (2008) In Wikipedia, The Free Encyclopedia Retrieved December 17, 2008 from http://en. wikipedia. org/wiki/Labor_theory Marx, K (2000) Das Kapital Gateway Edition, Washington, DC, Regnery Publishing, Inc Marx, K & Engels, F (2006) The Communist Manifesto, New York, Penguin Books October Revolution. 2008) In Wikipedia, The Free Encyclopedia Retrieved December 17, 2008, from http http://en. wikipedia. org/wiki/October_ Revolution Smith, A (1909) Harvard Classics: An Inquiry into the Nature and Causes of the Wealth of Nations, New York, P F Collier and Son West, E (1990) Adam Smith's Revolution, Past and Present. Adam Smith's Legacy: His thought in our time. Retrieved December 17, 2008 from http://www. adamsmith . org/images/uploads/publications /ADAM_SMITH_Legacy. pdf

Nuclear Weapon and High Quality Essay Essay

Writing an essay can be a daunting task for both teachers and students in terms of creating and crafting a high quality essay, and finally editing and grading them. It seems though we may have overlooked one of the toughest steps in writing an essay and that is actually selecting an appropriate and interesting topic for your students. Thankfully I have put together a list of 25 great essay topics that might just make that process a little easier. Enjoy. And remember to add any other great suggestions in the comment section below. 1. Zoos are sometimes seen as necessary but not poor alternatives to a natural environment. Discuss some of the arguments for and/or against keeping animals in zoos. 2. Imagine that your teacher wants to teach a new subject for the next few weeks. Your teacher will take suggestions, and then let the students vote on the new subject. What subject should your class choose? Write an essay to support your choice and to persuade the other students to vote for your choice. 3. Are actors and professional athletes paid too much? 4. Should teachers have to wear uniforms or have a dress code? 5. Since the invention of nuclear weapons we have had a long period of GLOBAL peace and stability. Are nuclear weapons global peacemakers or killing devices? 6. Should boys and girls be in separate classes? 7. Is the death penalty effective? 8. To what extent is the use of animals in scientific research acceptable? 9. What age is appropriate for dating? 10. Pretend you woke up one day and there were no rules. People could suddenly do whatever they wanted! Explain what the world would be like. Use your imagination! 11. Should student’s textbooks be replaced by notebook computers? 12. Should students be allowed to have cell phones in elementary and high schools? 13. Should wealthy nations be required to share their wealth among poorer nations? 14. Should money be spent on space exploration? 15. Is fashion important? 16. Are we too dependent on computers? 17. If you had the opportunity to bring any person — past or present, fictional or nonfictional — to a place that is special to you (your hometown or country, a favourite location, etc.), who would you bring and why? Tell us what you would share with that person 18. Most high level jobs are done by men. Should the government encourage a certain percentage of these jobs to be reserved for women? 19. Should students be allowed to grade their teachers? 20. In your opinion what factors contribute to a good movie? 21. The destruction of the world’s forests is inevitable as our need for land and food grows. Do you agree? 22. Many parents give their children certain chores or tasks to do at home. Should children have to do chores or tasks at home? Be sure to explain why you think it is a good idea or a bad idea. Include examples to support your reasons. 23. Should the voting age be lowered to thirteen?  24. Should the government place a tax on junk food and fatty snacks? 25. Should more be done to protect and preserve endangered animals?

Informative Speech Outline Essay Example | Topics and Well Written Essays - 750 words

Informative Speech Outline - Essay Example Therefore, how many of you belong to a fraternity or a sorority for that matter? Do any of you know the background information of any sorority you have ever heard of or belonged? I’m going to provide you with the background history of the Delta Sigma Theta Sorority Incorporated as well as the accomplishments attained by the organization. B. Tie to the audience: By show of hands, how many of you have ever heard or belonged to a sorority or a fraternity? Today I’m going to talk about the Delta Sigma Theta Sorority Inc. From your show of hands I have noticed that most of you either belong or have heard of sororities and fraternities. C. My credentials: I and my siblings belonged to sororities along with fraternities while we were in college. I want to inform everyone who is here that there is a lot interesting stuff regarding sororities and fraternities. The history of almost every sorority is very captivating. D. Main topic/Thesis statement: Unfortunately, there is no way we can make it back there since we are all out of college. That is the reason it is crucial to know the history and purpose of Delta Sigma Theta Sorority Incorporated. 5. Evidence: A sorority is a group of people usually women that is formed by a sisterhood of common aspirations and goals making a commitment to each other for life. The members that usually form the sorority share their knowledge, friendship and efforts (Torbenson & Parks, 2012). Delta Sigma Theta was established in 1913 by a group of 22 women at Howard University. The women were dedicated to service especially targeting the African-American community. 9. Evidence: As cited by Giddings (2009), Delta Sigma Theta Sorority Inc. is the largest Greek-lettered African-American organization. It is also open to any woman who qualifies for the membership requirements. 10. Analysis: The sisterhood has more than 300,000 initiated members who are majorly black. It has a global presence in countries such as, Japan,

Canadian Aboriginal Community Assessment and Diagnosis Essay

Canadian Aboriginal Community Assessment and Diagnosis - Essay Example Statistically, Aboriginal or First Nations peoples regardless of their location face similar pre-dispositions for certain diseases, such as type II diabetes. Diabetes mellitus (DM) is a chronic disorder of carbohydrate, protein, and fat metabolism caused by a discrepancy between the amount of insulin required by the body and the amount of insulin available (Sommers, 2011). The disease leads to inappropriate glucose utilization within the body which causes a variety of related diseases, thus modifying the mortality rates. Type II DM is often called ‘adult onset’ diabetes and is related to obesity, poor diet, and other factors. Diabetes is a life-long disease that can be treated with diet, exercise, supportive medications and close management of blood glucose levels, and also treated for its effects on other body organs and systems.Aboriginal communities in Canada commonly believe that diabetes prevention is ineffective in Aboriginal populations because it fails to offer d iabetes prevention strategies specific to their needs (Ghosh & Gomes, 2011, pg. 246). The Alberta Diabetes Surveillance System (ADSS) has reported that in status Aboriginals the diabetes incidence and prevalence rates are twice the incidence rates compared to the general population. Accordingly, the use of hospital and emergency department services is 2 to 3 times higher for the Status Aboriginal population as compared to the general population.The Type 2 diabetes is about 3 to 5 times higher among First Nations people.

To what extent does the fashion industry take part in unethical Essay

To what extent does the fashion industry take part in unethical behaviour to increase retail sales - Essay Example Scholars are therefore concerned on whether these companies meet the expenses that are incurred after robust promotion and advertisement initiatives (Farrell, and Brian 1998, p.589). Another core issue of concern is the similarities of new clothing fashions in the market. The only differences in most of the clothes that are sold in contemporary market are the label of the company as opposed to the design and quality of the product. In addition, by considering the current global financial conditions, scholars are as well concerned on whether global companies make their expected profit on their sales. Therefore, by referring to the accessible literatures, it is clear that, a good number of clothing industries engages in unethical behaviours to increase their sales and profitability (Cory 2005, p. 79). Global clothing industries engage in offering misleading information to customers on the quality and durability of their clothing products to increase their sales. By referring to the available rules and regulations as well as ethical standards, it is ethically and legally inappropriate to offer misleading, false, and deceptive information regarding the quality and nature of products to potential customers. In their promotion and advertising initiative, global clothing industries are commonly known for overrating the quality of their products and services with an aim of attracting more customers to purchasing their products. In addition, based on the available research findings, salespersons in reputable clothing industries exaggerated the prices of their products in order to increase their sales. Under the existing rules and regulations on promotion and advertisement, salesperson and company that provides misleading information should be prosecuted under the court of law (Agresti 2002, p. 91). Some global clothing industries are common known for offering incorrect information regarding their

Current Presidential Candidates Essay Example | Topics and Well Written Essays - 1500 words

Current Presidential Candidates - Essay Example Due to the significance of the presidency as defined by the constitution and the history of the United States, presidential elections have been one of the most significant process and event in the nation. Presidential candidates have been working very hard to ascend to the office of the president. Since the country’s electoral process operates within the democratic tenets, presidential candidates are required to campaign in ways that promote constitutionalism and democracy (McClelland 44). Mainly, the campaigns revolve around the individual candidate’s own political vision for America; party affiliation; political ideology; religious affiliation, and the general personal life and history. This is an election year and currently there are five presidential candidates: Barrack Obama, Mitt Romney, Newt Gingrich, Ron Paul, and Rick Santorum. This paper will focus on Barrack Obama, the incumbent President and who is seeking re-election to the office of the president in this y ear’s elections. He was born on August 4, 1961 in Hawaii to a white American mother and a black Kenyan father. He attended Columbia University and later on Harvard Law School where he became the Harvard Law Review’s first African-American editor (Mendell 31). Prior to pursuing a political career, Obama was a civil rights lawyer mostly representing employment discrimination and housing victims, as well as working on rights of voting legislation. Besides, he taught at the University of Chicago Law School. He is married to Michelle and has two children. He is a Christian. In regard to his party affiliation, he is affiliated to Democratic Party and was elected to the United States Senate as a Democrat, representing Illinois. After only four years experience of national experience, he ran for presidency in 2008 and won. He was sworn in January 2009 as the United States’ 44th President. He holds liberal political ideology and articulates and pushes for policies from t he liberalist perspectives. While party affiliation and political ideology will play critical role in determining how people vote for Obama, his track record over the last four years of his presidency will also be a determining factor (McClelland 56-57). Barrack Obama has had quite a remarkable political career as evidenced by his political history. He started his political career as a state senator of Illinois from 1997 to 2004 (Dave 67). Chicago political circles knew him as using hard political tactics. During his stint as a state senator he is credited for being instrumental in passage of several bills and reforms such as reformation of campaign finance, elimination of racial profiling, and allocation of tax credits for the poor. In 2004, he was elected to the Congress as the United States Senator for Illinois. During his stint as a Senator, he served in several Senate Committees. His keynote speech at the Democratic National Convention in Boston was well-received and this enabl ed him to gain national attention and is touted as one of the springboards that propelled him to presidency in 2008 (Remnick 82). His mannerism has been useful in his leadership and as a presidential candidate. So, what are the factors behind Obama’

Politics and Equality Essay Example | Topics and Well Written Essays - 500 words

Politics and Equality - Essay Example Kelly Florence, to name only three, among many, who made it easier for women like, Nancy Pallosi, Hillary Clinton and Sarah Palin to compete with men in the political arena. Introduction: The quintessential concept of equality between the sexes is as old, as perhaps the Biblical account of Adam and Eve. She was made from the rib of Adam, by the Lord God, to be the consort and companion of the first man, so her subservience is but a natural corollary of the story. Theology apart, world history is also replete with instances of the lesser status of women as compared to men. So, Cleopatra, perhaps the most powerful woman of her time, was less in status to the Cesar and later Anthony, only because she was a woman. This notion of male superiority is deeply ingrained in the psyche of mankind, and the examples that I have cited are incidents and /or aspects of this phenomena of our societal behaviour in general and of the individual aspects of our domestic existence, in particular. The movement of the American women to shrug off this yoke of subservience to patriarchal hegemony, is typified in the movement of attaining the right of vote for the American women, that on the one hand has challenged centuries old notion of male domination and on the other hand, is a milestone in human history, where the women have fought for what was, and is their inalienable right as human beings__ that of justice and equality with men. The movement of the American women to acquire the right of vote is referred to as the Suffrage movement. The focus of this movement was to get the right to vote for the American women. In words of Jo Freeman: "The Suffrage was not a united movement. It was a coalition of different people and organisations that worked together for a few intense years around the common goal of votes for women." The organisation that headed this movement was the National American Woman Suffrage Association (NAWSA) under the able leadership of Carrie Chapman Catt. "She

Quantitative Methods Research Paper Example | Topics and Well Written Essays - 2500 words

Quantitative Methods - Research Paper Example The importance of the co integration concept in the economic literature is due to the possibility of linking. The linking is due to the information about long run equilibrium of LTK and LOBC. The statistical evidence of short run dynamics in observed series helps in estimating the integration between the values. The each element of a vector of time series need to have a unit root. If there exists a linear combination, then it is stationary. A non parametric approach can be proposed to study the co integrated system. A discrete time p variate integrated process of order d with drift can be defined by square of Yt. Yt is the integration of values from Y1 to Yt. In 2001 the IMF board meeting held in 2001 paved the way for long awaiting IMF loans that have exceeded the limit of US$16 billion. These will have supplementary facilities also. The financial markets have been swarmed with a flow of good news and the application of banking reacpitalisation and the international cojuncture will be variables that divert the direction of the markets. The redemption of USD61 billion of domestic by treasury and the borrowing of USD 46.5 billion has initiated the availability of investments for the industries. The treasury aimed to reduce the total debt stock to Gross national product ration to 86.9 percent in 2002. The previous one is 94.7 percent. This indicates the increase of GNP and a chance of increase of productivity and share prices. It is believed that the longer dated T-bills and other higher real returns around 20 percent annualized comparison to shorter dated issues depend on O/N repo. This was based on inflation estimates and the moderate inflation resulted in increase of share prices and productivity. Though there is an intensive agenda the daily volume of equities in Istanbul stock exchange fluctuated around USD 400 million. This is due to the jitters over the political disputes that can effect the economy. As 2001 is a dismal year of performance the bench mark index of ISE eased down in January. This is due to the new letter intent coupled with the December inflation. This was posted lower than expected. The result of decreasing of USD in 2001 did not interfere in the business much. The harmonization bill, the expectation of US attack on Iraq, the banking recapitalization scheme, acceleration of the privatization process and other various laws passed by the parliament are indicators that made the business grow. This resulted in ISE 100 index inclined by 5.3 percent in terms of dollar. The USD 16 billion and the IMF credit facilities resulted in structural and infrastructure reforms and resulted in private bank recapitalization scheme being most significant of all the milestones. The rehabilitation of the state banking system and the segregation of the ailing private banks from the system reinforced the private banks and made robust step in banking reforms. The asset management companies were established and the hurdles intimidating the foreign and domestic investors were eliminated. The harmonization of privatization by EU has generated USD 1.5 billion in 2002.

Coca-Cola Company Financial Results Analysis Essay Example for Free

Coca-Cola Company Financial Results Analysis Essay This paper will attempt to discuss the North American market for The Coca-Cola Company in the impact to volume growth or declines for the period, discuss the drivers of profitability during the quarter at The Coca-Cola Company and the likely long-term impact of these drives on profits, discuss the EPS results for the quarter in comparison to historic results and long-term growth targets, and discuss the emerging markets for The Coca-Cola Company and the likely future impact on earnings per share. Coca-Cola Company Financial Results Analysis Discuss the North American market for The Coca-Cola Company in the impact to volume growth or declines for the period The North American market for The Coca-Cola Company is growing positively. Increasing mobility of the company and continuing a positive image for emerging new middle class clients is fueling Coca-Cola into claiming the title of number one beverage producer in North America. Providing that outside factors do not put a slump on the economy, strategic focus of building a strong brand, creating a positive value for the products, and keeping with sound investment practices will ensure the continuing growth of The Coca-Cola Company. For the first quarter of 2012, the North American market for The Coca-Cola Company impact on volume was positive. First quarter reported that the North America Group’s volume grew 2% in the quarter. (Muhtar Kent, 2012) The net revenues increased by 5% with â€Å"as reported† volume growth of 1%. (Muhtar Kent, 2012) The volume growth reflected the effect of having one less day for the quarter in the current year. There was also a positive price/ mix of 3% and a 1% benefit due to the structural change in relation to the acquisition of Greayt Plains Coca-Cola Bottling Company. (Muhtar Kent, 2012) Sparkling beverage volume, drinks with carbonation, grew by 1% for the quarter and still beverage volume grew by 6%. (Muhtar Kent, 2012) There was a reported decline in operating income in the first quarter. (Muhtar Kent, 2012) Due to the cycling of lower commodity costs in prior periods as well as having one less day for sales in the current year quarter, comparable currency nuetral operating income declined 9% in the quarter. (Muhtar Kent, 2012) This decline may be linked to current year timing in comparison to the prior year, which was comtemplated in The Coca-Cola Company’s internal planning process. (Muhtar Kent, 2012) Discuss the drivers of profitability during the quarter at The Coca-Cola Company and the likely long-term impact of these drives on profits. The drivers for profitability came from strong brand programming, positive pricing of products and overall structure change. Smart investing is also another driver of profitability. The advertisement seen at events and on television programming has helped push The Coca-Cola Company’s products into the view of the consumers. The planning processes have positioned The Coca-Cola Company into staying conservative with its investments and watch the market fluctuations as to creating long term investment growth possibilities. (Muhtar Kent, 2012) Things on the radar for The Coca-Cola Company include watching the employment rate in the countries where they are located and the economic environment globally, in relation to if the markets are improving or declining. (Muhtar Kent, 2012) Keeping brands and investments healthy and positive are the main drivers that will impact the long term profitability of this company. Discuss the Earnings per Share results for the quarter in comparison to historic results and long-term growth targets. The earnings per share reported for the first quarter was $0.89. (Muhtar Kent, 2012) In comparison to April 30, 2011, the diluted net income per share was up by 9%, up from $0.82. (Muhtar Kent, 2012) The Coca-Cola Company launched a new program that was to starting the first quarter of 2012 and ending in 2015 called the â€Å"Productivity and Reinvestment program†. (The Coca-Cola Company Reports Full-Year and Fourth Quarter 2011 Results, 2012) This program ihas been set to provide an incremental yearly savings of $550 to $650 million. (The Coca-Cola Company Reports Full-Year and Fourth Quarter 2011 Results, 2012) This goal is fueled by the more than $500 million annualied savings from the previous productivity program launched in 2009 and ending in 2011. (The Coca-Cola Company Reports Full-Year and Fourth Quarter 2011 Results, 2012) The Company’s 2020 goal of designing and implementing the most effective and efficient business system is well on its way towards becoming a reality. Discuss the emerging markets for The Coca-Cola Company and the likely future impact on earnings per share Volume growth for newer markets in China, Japan, and Thailand are on the forefront of The Coca-Cola Company’s main list of places to increase their product presence and strengthen their brand. Having a good price mix of investments and watching the economic status of these countries will help the Company to make sound investment strategies and increase their earnings per share in these regions. China will be an important player in the growth of business for The Coca-Cola Company. This is one of the fastest and largest markets to gain control of and strong marketing practices, along with bringing new jobs to this powerhouse economy will only increase the likelyhood of achieving a positive earnings per share return. In Japan, expanding the current market of items like coffee, sparkling beverages, and teas would help to increase sales in this country. Keeping the brand present as this country tries to recover from a natural disaster in 2011 will help to ease The Coca-Cola Company’s presence back into the line of things for the consumers in this market. Working closely with bottling groups and keeping good ties are helping to spur coke in a positive direction as Japan attempts to recover from the prior year’s decline due to natural disasters. The Coca-Cola Company’s outlook remains positive as it attempts to keep moving forward in the market of beverages. The Company’s long term goals of increasing its efficiency in branding, increasing its productivity, creating new jobs globally, and working on restructuring the company is helping to keep the Company as a top contender in the beverages category and will help maximize its efforts to increase profits for itself and the shareholders.

Challange Faced by University Students Essay Example for Free

Challange Faced by University Students Essay Education is the most important aspect of learning for every generation established in every mode. In university there are different field of studies with different years of each program. It is obvious that new students are going to face further challenges in university. In this case, these challenges could be the burden which can pull them out of the school without completing their studies. This essay will discuss these challenges in condition of financial, social, and academic. To begin with, financial problems are a major challenge for university students includes tuition fee, rent expenses, and text books. Tuition fee is the most common challenge for these students. Though, for some they only take one or two units per semester because of financial problems. The high costs of fee causes many problems for those who are not sponsored. Besides, fee expenses for each semester cost of thousands of dollars. So, tuition fee is a great burden for the unsponsored students. Furthermore, text books are the most essential property students must have in university. First year students also suffered in buying text books regarding to financial problem. Those who are not sponsored are suffered the most on the high cost of these books. Another challenge is that some of them have not enough money in a pocket. But in this case, such challenges can create lot of troubles in their minds throughout their time in the university. Moreover, rent is also a challenge for these students. These students might live in different hostels where some are cheap but isolated from the campus, and some are nearby the campus but expensive. It is better to live nearby the campus for new students to avoid troubles. However, they have problem with monthly rent where it is expensive but must be cleared. Another reason is based on a small amount of their allowance which cannot meet their expenses on rent and others. However, these financial challenges make them concern the most. Another major [continues]. Read full essay

Change Management: Ongc Ltd

Change Management: Ongc Ltd Change is a very necessary aspect of human life. One of the few things which have a real permanence in this world is change. Different types of changes occur, such as seasonal changes, changes in nature and behavior of human beings, changes in their biological and physical systems, organizational changes etc. Here, the main concern of the study is what organizational change is and how it should be managed? What are reasons or causes of change and what is the reaction towards it? The meaning of word change is, when there is an alteration in the system whether physical, biological or social. Hence organizational change refers to, the alteration of work environment or work conditions in the organization. It may include different components of the organization such as change in technology, organization structure and design, people working in the organization etc (Prasad L.M., 2007). What is Change Management? Change management is known as the process of developing a planned approach to adapt to the changes in the organization. It is the transition of an organization or individuals, teams or groups in an organization to reach from a current state to a future state for development and improved performance (Tromley C., Mainiero L.A., 2004). The main aim of this organizational process is to make the employees understand the importance of change according to the rapidly changing business environment and accept it with open minds. This will reduce the risk of failure in implementing the changes in the organization. Though this is practically not possible because every time when there is a change people always have resistance towards it. It is the human tendency that nobody wants to accept change which consequently makes it important to understand the reasons behind it and manage it by reducing resistance towards it. Change is often resisted by the employees because it disturbs their set routine s and set new avenues to learn which most of the employees do not want (McCrimonn M., 2008). Change may be planned or unplanned. If the change is sudden because of some external forces such as technological changes or change in the political or legal environment then the organization members has to adopt it forcefully but if the change is done by planning well in advance irrespective of the pressure of external or internal forces then it is called as planned change, which is important to improve the ability of employees to adapt changes in the environment as well as their behavior (Planned Change, 2009, knol.google.com) Change Management in Public Sector organizations The current business environment is changing at a very fast pace and all organizations whether private or public are experiencing the impacts of change. It is important for these organizations to understand the role of change management and how to practically implement it (How to Manage Change, 2009,). Public sector organizations are often perceived to be resistant towards change because of the reason to seek the ability to do things rather than doing those things in a different or changed manner. The changes in the socio-economic, political, legal and technological environment has a major impact on the public sector organizations as it the implementation of these changes is a time consuming process. These reform initiatives have made the development of new approaches in the public sector resulting in the introduction of Business Process Re-engineering, new business models, team building and leadership programmes, improved project management etc. This all involves changes in the mind set of the employees which implies the importance of change management in the public sector organizations (UNDP Capacity Development Resource, 2006). Apart from these changes in the external environment the changes in the public sector organizations is mainly due the pressure of the government and global trends. Though the forces or elements of change are almost same in the public and private sector organizations the implementation is far more difficult in public sector. This is due to the different orientation in the values and objectives of both the sectors. The effectiveness of change is dependent on the outcomes which are expected from the change programme (Osborne P.S., Brown K., 2005). 2.3 Importance of Change Management Change management plays an important role in the organization as bringing change means making alteration in the systematic and planned routine. The task of bringing about change in the organization is not that easy as it involves changing the mindset of individuals and their attitudes towards a particular objective. Changes can be brought about in the organization externally or internally. The process of bringing about change allows the organization to give a proactive or reactive or reactive response in a particular situation (Role of Change Management in an Organization, managementhub.com, 2009). The process of change involves the following steps: Identify the need or requirement of change in the organization Designing the specific requirements to fulfill the needs Making the employees understand that why change is required and what is its importance Making changes in the organizational processes to incorporate the changes By following these steps in an organization it can be ensured that the change management strategies will be effective in long run and help in improved organizational performance (Mateco, 2008) 2.4 About ONGC Oil and Natural Gas Corporation Limited (ONGC) was set up as a Commission on August 14, 1956. The company was given its corporate identity on June 23, 1993, which has now grown into a full-fledged horizontally integrated petroleum company. Today, ONGC is a flagship public sector enterprise and Indias highest profit making corporate, achieving the record of being the first Indian corporate to register a five digit profit figure of Rs. 10,529 Crore in the year 2002-03. ONGC has produced more than 600 million metric tonnes of crude oil and supplied more than 200 billion cubic metres of gas since its inception, thus fuelling the increasing energy requirements of the Indian economy. Today, ONGC is the most valuable company in India, contributing 77 percent of Indias crude oil production and 81 per cent of Indias natural gas production. To sustain this growth, ONGC has drawn up ambitious strategic objectives, which include doubling the oil and gas reserves. Having accreted six billion tonnes oil and oil equivalent reserves in its first 45 years of operation, ONGC now aims to double these reserves by 2020. The second strategic objective is to augment the global recovery factor from the existing 28 per cent to the global norm of 40 per cent in next 20 years. Out of the six billion tonnes of oil and gas reserve accretion, four billion tonnes is expected to come from Offshore and Deep Waters. To improve the recovery factor from the existing fields, ONGC is investing Rs. 2,000 crore in 15 re-development schemes. 2.5 Corporate Ranking Ranked 326th in Financial Times Global 500 List by market cap; first among Indian Corporates Ranked 133rd in Forbes 400 Top Global Corporates by market cap; first among Indian Corporates Ranked 1st in Economic Times 500 Corporate List by net profit and market cap Ranked 1st in Business Today 500 List by net profit Ranked 1st in Business Today-Stern Stewart Study of 500 Indian Corporates for highest-ever Market Value Added (MVA). ONGC is the only PSU which has both MVA and EVA positive. 3. Aims and objectives of the Study The aim of this study is to understand the concept of organizational change, forces of change in the organization and how manage that change and overcoming resistance of the employees in context to the ONGC Ltd. which is a PSU. Change management plays an important role in the Indian organizations because if there would be no change then the growth trajectory of any organization will become constant and progress of the employees would be restricted what they had learnt in the past. So, this study will help to understand the importance of change management in the public sector organizations and the effective approaches to manage those changes. 3.1 Aim To understand the change management approaches being implemented in ONGC and help in overcoming the resistance towrads change. Objectives The objectives of this study are: To understand the forces of change in public sector organizations. To analyze the various factors causing changes. To study the reasons of resistance towards change. To suggest measures for overcoming resistance towards change. To study the importance of change management To suggest prevalent approaches of change management 4. Review of Literature What Is Organizational Change Management? The concept of organizational change refers to the organization as a whole rather than making smaller changes such as adding a new employee, modifying a programme or a schedule. The examples of organizational change may include change in mission, restricting or reforming of operations or management, some major technological changes, changes in government rule and policies etc (McNamara C, 2005). According to Newstrom and Davis change in any part or function of the organization brings about a dynamic change in the whole organization. It tends to disturb the old equilibrium necessitating the setting up of a new one. The type of new equilibrium depends on the degree of change and its impact on the organization. It is a continuous process which requires subsequent changes in whole organization (Prasad L.M., 2007). The changes could be due to some external or internal factors because of the dynamic business environment. The forces of change are: Nature of the workforce Technology Economic and Social Environment Political and Legal environment Globalization Competition Successful change must be brought about by top management and to manage these activities a change agent plays an important role. A change agent could be a manager or a non manager and his responsibility is to translate the change into a plan and carry out the plan. If the change is carried out in a team or a group the resistance would be low and chances of acceptance would be high (Robbins S. P., Judge T., 2008). 4.2 Resistance to Change Whenever change is initiated, both the managers as well as employees react to it. Though human reaction to change depends on the outcome of change, but the attitude of people play an important role in determining it. There are possibilities of either accepting the change, being indifferent towards it or a strong resistance to change. People normally resist to change because they perceive that change as a threat or feel difficult to cope with it (Kotelnikov V., 2001). Sometimes resistance to change is good because if there would be no resistance and employees will accept the change then the changes of progress in an organization would reduce. At the initial phase of change, employees may react differently. Sometimes the resistance is instant and spontaneous. It easy for the management to deal with this type of resistance. Implicit or slow resistance is difficult to manage because it may have different after effects. The employees may leave the organization, become less committed towar ds the work, lack of motivation may occur which sometimes becomes difficult to recognize (Robbins S. P., Judge T., 2008). Overcoming the resistance to change can be brought about by seven ways in an organization Education and communication Participation Building support and commitment Negotiation Manipulation and cooptation Selecting people who accept change Coercion (12manage.com, six change approaches) Approaches to Change Management There are various approaches adopted by organizations to manage change. Some of them are: Lewins three step model In a model suggested by Lewin he has given three steps of change: unfreezing the status quo, movement to a desired end state and refreezing i.e., new change to make it permanent. Kotters eight step plan Based on Lewin three step model Kotter has suggested an eight step plan for implementing change. Action research It refers to a change process based on the systematic collection of data and then selection of a change action based on what the analyzed data indicates. Organization development It is a collection of planned change interventions build on humanistic democratic values, that seek to improve organizational effectiveness and employee well being. The six interventions used in OD are: Sensitivity training Survey feedback Process consultation Team building Intergroup development Appreciative inquiry (Robbins S. P., Judge T., 2008). 5. Research Methodology Data collection methods Secondary Research Secondary research is the data collected from secondary sources like Online Web Portals, Magazines and published Journals, among many others. The review of literature is a comprehensive analysis of the research already collected on the concerned topics. While collecting the secondary data, we will ensure the following: Reliability Suitability Adequacy Primary Research Primary research is the collection of data that is not already available. The process is designed to serve a specific set of objectives useful for the study. The data is collected through various methods such as interviews, focus groups, questionnaires, online surveys, etc. For this study, we have chosen suitable methods of primary research to learn about the objectives of the study: Quantitative Research: It refers to the data that is numerical, and can be measured and expressed in terms of numbers. The most popular form of quantitative research is the questionnaire/survey method. The survey will be conducted with the employees working in ONGC Ltd. Research Design The study will be explorative as well as descriptive in nature. Sampling design Target population: The target population in this research refers to the employees working in ONGC. The respondents can be of any gender and any income level. Sampling unit The sampling unit is ONGC Ltd. Sampling method For this research we use non-probability sampling. Zikmund (1997) stated that in non-probability sampling, the probability of any particular member of the population being chosen is unknown. The element in the population does not have any probability attached to their being chosen as sample subjects. Size of Sample Survey A sample size of 250 respondents will be considered for this study. Sampling plan: The data will be collected from employees working in the organization. Questionnaire Design: The questionnaire will consist of both open-ended and close-ended questions. The questions will be framed to enable respondents answer the questions like an essay. There is no limit on how much the interviewee wants to say on a particular topic. Data Analysis and Interpretation The data collected from primary research will be analysed and interpreted using Factor Analysis. It is suitable to the study over other tools, because: It provides both subjective as well as objective results, of which subjective can be converted into numbers/scores It can be used to identify and understand the hidden attributes or constructs which would otherwise (in case of direct analysis) have been unapparent It is inexpensive and easier to implement than other tools. 6. Significance of the study The findings of this study should be useful to the top management of ONGC Ltd. as they would be able to understand the causes and effects of change on the employees and the reasons of resistance towards it. It would be easy for them to understand the plight of employees while adapting the change in their system and is it really effective or not. The findings of this study should also provide an insight to the employees in finding out ways in coping with change and understanding its importance for their professional growth. Finally, the findings from this study might add some useful information to the research already being conducted in this area which needs to be highlighted so that the employees as well as the management will understand the better approaches to adopt changes and plausible solutions to this problem. 7. Limitations of the Study The study will be limited to the employees working in ONGC as the researcher is specially focusing on the implementation of change management in public sector organizations. The approaches would be limited to the reasons of changes and then its implementation particularly in ONGC. 8. Organization of the paper Explains the chapterisation plan of the actual thesis. It basically consists of five chapters: Introduction It includes the introduction to change, change management in public sector organizations and it importance. Review of Literature It includes the research on organizational change, forces of change, resistance to change and how to overcome resistance, change agents etc. Research Methodology It includes the research design, sample size, sources of data collection, questionnaire etc. Data Analysis It gives the results and interpretations of the data collected and analyzed from the respondents. Conclusion and Recommendations This chapter will give the conclusions and recommendations which will come from the respondents and strategies which could be employed by the organizations.

Life Of A Computer Programmer :: Careers Jobs

Imagine having a computer without running software. Computers would be slightly pointless without programs to run it. There would be no directions in the computer to tell it how to run, where to run, and what to do. A computer would have the ability to turn on, but a blank screen would be the only thing to appear on a monitor. I am sure that the question of "Who creates these programs?" has run through many minds in the past. These programs aid you in typing papers, connect you to the Internet, send information to other computers, or provide an interface for games that help to occupy your time. Computer programmers are the individuals that create and work with these programs. On a broad scale, computer programmers write the programs, test the programs, and then maintain the programs that millions of people use daily (Computer Programming 243-249). The every day duties of a computer programmer include investigating work requests from system analysts, understanding the problem and the desired resolution, choosing an appropriate approach, and planning an outcome that will tell the mechanism what to do to produce the desired results. Programmers must be experienced in high levels of mathematics, computer science, and programming languages. A programmer must also have experience with critical thinking, reading comprehension, and deductive reasoning. Programmers need to master these subjects, since they write in a language different from everyday English or French. Many different types of programming languages are used to write programs for computers. The languages are called "codes". Some of the languages include C++, Visual Basic, Java, XML, Perl, HTML, and COBOL. Each of the languages differs from each other, and each is used for specific program jobs. HTML and JAVA are languages used to build web pages for the Internet. Perl and XML can produce codes that block students from getting on certain inappropriate web pages on their school server. One of the most prominent programming languages of the day would have to be C++.

Legalization Of Drugs Essay -- essays research papers

Legalization of Drugs The drug connection is one that continues to resist analysis, both because cause and effect are so difficult to distinguish and because the role of the drug- prohibition laws in causing and labeling "drug-related crime" is so often ignored. There are four possible connections between drugs and crime, at least three of which would be much diminished if the drug-prohibition laws were repealed. "First, producing, selling, buying, and consuming strictly controlled and banned substances is itself a crime that occurs billions of times each year in the United States alone" (Lindsmith Center). In the absence of drug- prohibition laws, these activities would obviously stop being crimes. "Selling drugs to children would continue to be criminal, and other evasions of government regulation of a legal market would continue to be prosecuted; but by and large the drug connection that now accounts for all of the criminal-justice costs noted above would be severed" (Lindsmith Center). Second, many illicit-drug users commit crimes such as robbery and burglary, as well as drug dealing, prostitution, and many others, to earn enough money to purchase the relatively high-priced illicit drugs. "Unlike the millions of alcoholics who can support their habits for relatively modest amounts, many cocaine and heroin addicts spend hundreds and even thousands of dollars a week" (Lindsmith Center). If the drugs to which they are addicted were much cheaper- which would be the case if they were legalized-the number of crimes committed by drug addicts to pay for their habits would, in all likelihood, decline. Even if a legal-drug policy included the a demand of relatively high taxes in order to discourage consumption, drug prices would probably still be lower than they are today. The third drug connection is the commission of crimes- violent crimes in particular-by people under the influence of illicit drugs. "This connection seems to have the greatest impact upon the popular imagination" (Lindsmith Center). Clearly, some drugs do "cause" some people to commit crimes by reducing normal control, unleashing aggressive and other antisocial tendencies, and lessening the sense of responsibility. "Cocaine, particularly in the form of crack, has gained such a reputation in recent years, just as heroin did in t... ... of the drug dealing business because they can't control things on the street anymore with the drugs. He would have to go the legal way and try to make himself a respectable business person or lose all of his business. The bottom line is, if drugs are legalized it would stop a lot of crime and stimulate the economy. Drugs are bad, but wouldn't it be better to stop the criminal activity than let all of the crime go unchecked. The drug trafficking these days is getting to be ridiculous and something must be done to stop the rage of drug use and crime in our societies today. Children can get their hands on these illegal and dangerous drugs so easy now it is crazy. If drug use was legalized it would become almost impossible for a child under age to get these drugs. It would stop many young people from becoming junkies, while making them into better people that would contribute to their community. If a person wants to mess their bodies up I believe that they should do what they want with themselves, but when things start to affect other people then the authorities should step in. WORK CITED The Lindsmith Center, www.soros.org "Drugs and Crime."

Drink and Home Countries

When I woke up that day, I was so excited because we were going to go to the holiday. I had packed my stuff the day before. And then we were ready to go! That was my first fly and I was anxious a little bit but my mother told me that there was no reason to be anxious. After an hour, we finally landed to Antalya. Then we arrived to the hotel. While bellboy was carrying our stuff to our room, I was thinking about what will I do next. I decided to go to the pool but I lost my way to the pool. There was noone to help me and I was so scared.Then I found my way to the pool because my cousin arrived my help. We had so much fun in the pool. We dived and danced in the pool. There were some tourists at the pool and we talked with them. One of them is Shymi. She is a Russian. Other one is Harry. He is a British. After we met, we decided to drink something and went to the cafe. My cousin and I ordered lemonade, Shymi ordered coke and Ollie ordered some icetea. While we were drinking our drinks, we talked about our home countries. Shymi told that she like to feel warmth on her skinbut she can barely see the sun in Russia.And Harry said that he can barely see the sun either, because of the pouring rain. After a little more chit-chat, dinner time came and 4 of us went to the dining hall. We ate something, took our drinks and went to the coast. We sat somewhere and while we were dirinking our sodas, we talked abour ourselves. At that time, sea was amazing. While they were talking, My thoughts were engulfed by the sound of waves. That was really amazing. Relaxing sounds took me so inside of them that I couldn’t hear what they said to me. After we sang some songs, we went to our rooms to sleep.Next day I woke up so happy and when I looked my cousin, I saw that she wasn’t wake up yet but my sister had woken up already. I whispered her to go to the bathroom and bring some water. She did what I told and we spilled the water to her face. She woke up screaming and start ed to chase us in the room. We went to the breakfast and ate some careal, drunk some orange juice. As my mother said, when you eat something, you should wait 30 minutes before swim. Otherwise bad things can happen. We played some table tenis while we were waiting. After 45 minutes, we went to the pool and met there with Shymi and Harry.

Elearning Business Plan

DECLARATION OF ORIGINALITY OF WORK: I affirm that the attached work is entirely my own, except where the words or ideas of other writers are specifically acknowledged according to accepted citation conventions. This assignment has not been submitted for any other course at Robert Kennedy College or any other institution. I have revised, edited and proofread this paper. Veronika Olenika, 10/08/2012 CERTIFICATION OF AUTHORSHIP I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and fully disclosed in this paper.I have also cited any sources (footnotes or endnotes) from which I used data, ideas, theories, or words, whether quotes directly or paraphrased. I further acknowledge that this paper has been prepared by me specifically for this course. Veronika Olenika, 10/08/2012 Midterm examination: Entrepreneurship Word count: 3016 (excluding bibliography, table of contents, appendices, exhibits) Page 1 Table of Contents 1 Executive Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 1. 1 1. 2 1. 3 1. 4 1. 5 1. 2 Service †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 4 Business Case †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 4 Market Size †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦ 5 Start-up costs †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 6 Pay-off †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Management Team †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 7 Business Plan †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 2. 1 2. 2 2. 3 2. 4 2. 5 2. 6 Overview †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 8 Business Model †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 Market Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Financial Statements †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 General Strategy (Development Plan) †¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 Competitive Advantage †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 Appendix 1 – Management Team †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 16 Exhibits†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 8 Bibliography †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 24 Exhibits’ List Table 1 Forecasted Income Statements †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 5 Table 2 Calculated Market Share †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 Table 3 Survey Participants' per Age Group †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 10 Table 4 Survey Results †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 0 Page 2 Table 5 Projected 3 years Income Statement †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 Table 6 Projected 3 Years Balance Sheet †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 12 Table 7 Projected 3 years Cash Flow †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 12 Figure 1 Survey Results †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Figure 2 Forecasted break-even chart †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Figure 3 Start-up Roadmap †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 14 Figure 4 Calculated NPV for the start-up †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 18 Figure 5 Projected Monthly Financial Statement of Accounts for 2012/2013 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 18 Figure 6 Projected Monthly Financial Statement of Accounts for 2014 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 19 Figure 7 Projected Monthly Financial Statement of Accounts for 2015 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 0 Figure 8 Projected Monthly Income Statement for 2013 à ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 20 Figure 9 Projected Monthly Income Statement for 2014 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 21 Figure 10 Projected Monthly Income Statement for 2015 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 21 Figure 11 Projected Monthly Cash Flow 2012/2013 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 22 Figure 12 Projected Monthly Cash Flow 2014 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 Figure 13 Projected Monthly Cash Flow 2015 †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦ 23 Page 3 1 Executive Summary 1. 1 Service ‘e-Individual Language Course’ is a new service for the market in my country. This services will help people who are willing to learn foreign languages (Russian, English, German, French, Italian, Spanish, Norwegian, Finnish and other languages) to accomplish this directly from their offices and/or homes with no need to go to the special course place and to spend time for the way to and from the course venue. 1. 2 Business CaseAnalysis of the market has revealed that the need in foreign languages knowledge is growing constantly. This is required for business expansion to other markets and in order to keep the competitive advantage of already existing businesses. It became obvious to the different people that foreign language knowledge is required to seize the lucrative opportunities. There is a plenty of proposals on the market for foreign language courses, but you have to arrive to a certain place – Languag e course office: 1. to join the group and the time of the course which is not always comfortable 2. o have an individual language course session for the price that is higher than for group training According to the recent research 81% of people are willing to learn the selected language individually and not within the group, however they are constrained with the price of the individual language session. The same research revealed that 90% of the aforementioned people are ready to take an advantage of distance learning in order to save their time and to have the flexibility for other tasks and duties they are obliged to fulfill.Besides that, they are ready to pay slightly higher price that is defined for the group trainings and slightly lower price that is defined for the individual trainings. Figure 1 Survey Results Would you take a disctance learning course? 6% 1% 3% Would you select the individual language course if this would cost 2/3 from the current price? 1% 5% 13% 90% 81% Rat her Yes Yes Rather No No Rather Yes Yes Rather No No Page 4Our proposal: – To provide individual language course sessions at two thirds of the currently existing price on the market (15 EUR vs. 20 EUR excl. VAT) This potentially attracts to us 30% of currently lost market and also 50% of the people who are willing to change their educational sessions from group to individual approach. The forecasted Income statement is presented for your reference below, please refer to the 2. 4 Financial Statements Chapter for details. Table 1 Forecasted Income StatementsIncome Statement for years ended Dec-12 Sales (50% of average sales is expected in the first operational year) Electricity Utilities Internet Rent Advertisment Salaries (teachers) Salaries (managing director/ HR manager) Salary (Assistant) Salary (Accountant) Depreciation (equipment) Profit before Interset Interest (2%) Profit befor Tax Taxes (35%) Profit/Loss after Tax Dec-13 Dec-14 Dec-15 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â ‚ ¬ â‚ ¬ (10,000. 00) â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ (10,000. 00) â‚ ¬ â‚ ¬ (10,000. 00) â‚ ¬ â‚ ¬ (10,000. 00) â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 114,660. 00 (330. 00) (330. 0) (240. 00) (6,000. 00) (3,000. 00) (61,600. 00) (5,500. 00) (3,850. 00) (6,600. 00) (4,620. 00) 22,590. 00 (1,242. 00) 21,348. 00 (32,844. 00) (11,496. 00) â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 176,400. 00 (360. 00) (360. 00) (240. 00) (6,000. 00) (1,200. 00) (67,200. 00) (12,000. 00) (4,200. 00) (7,200. 00) (4,620. 00) 73,020. 00 (1,242. 00) 71,778. 00 (32,844. 00) 38,934. 00 â‚ ¬ 176,400. 00 â‚ ¬ (360. 00) â‚ ¬ (360. 00) â‚ ¬ (240. 00) â‚ ¬ (6,000. 00) â‚ ¬ (1,200. 00) â‚ ¬ (67,200. 00) â‚ ¬ (12,000. 00) â‚ ¬ (4,200. 00) â‚ ¬ (7,200. 00) â‚ ¬ (4,620. 00) â‚ ¬ 73,020. 0 â‚ ¬ (621. 00) â‚ ¬ 72,399. 00 â‚ ¬ (32,844. 00) â‚ ¬ 39,555. 00 1. 3 Market Size The potential for the market is huge for the service proposed, due to the fact that we are not constrained with students and teachers physical presence at one place, these constraints are resolved by means of world wide web internet access and social networking applications like Skypeâ„ ¢ and others. However in order to start with a prototype for our service we are aiming to the audience of around 635000 inhabitants of our country who fall within the 19-60 age group. 0% of this amount has to know at least two languages due to the geographical position of the country and the services/products this country is focusing on, thus our audience is 508000 people. Let’s assume that according to the statistics only 3rd part of them has their own PCs Workstations, Notebooks or iPads, thus our audience now is limited to 152400 people. Page 5 These people will come from different ar eas, but due to the fact that the main service areas for our country are tourism, woods and IT services we do have a good opportunity for the service proposed.With the planned teachers’ capacity we will cover 7% (refer to Calculated Market Share) of the market per year with assumption that every customer will stay with us at least for one year. Thus, we have a very good outlook for our service extension. Table 2 Calculated Market Share teachers working days sessions a day capacity for one year* calculated market size % of the available market 8 230 6 11040 152400 7% 1. 4 Start-up costs Start-up costs for the service are 62’100 EUR to be prepared to start the business on a high quality level.The start-up costs include but are not limited to: – Company legal authorization – Office re-engineering/adaptation costs – Language programs’ adaptation for on-line sessions – Internet connection set-up – Office arrangements (furniture, sta tionery, etc. ) – Advertisement expenses The start-up investment will be covered by National Bank with Interest rate 2% and for 2 years deferred payment for the borrowed amount. 1. 5 Pay-off We are planning to break-even in 2 years and 10 months.The assumptions are as follows: – First operational year: Jan-Jun’13 in average 50% of planned sales are realized – First operational year: Jul-Dec’13 in average 80% of planned sales are realized – Second and subsequent operational years are operated on 100% of the planned sales level. Page 6 Figure 2 Forecasted break-even chart EUR, K 90 60 Potential Reward 30 Break-even 0 t Dec’13 Dec’14 Dec’15 Dec’16 Dec’17 -30 -60 Depth of hole NPV for the project covering 5 years forecast is equal 31’449. 0 EUR (please refer to the Figure 4 Calculated NPV for the start-up). 1. 6 Management Team The Managing Director and HR manager is a Project Management Professional sin ce 2009 (PMIâ„ ¢) with extensive experience in IT company management. She is a second year ‘General MBA’ student at Robert Kennedy College, Switzerland. The Accountant is a professional accountant, with an extensive experience in accounting for more than 10 years, operating within the companies up to 250 employees.The Team Lead of the teachers’ group – English language teacher, graduate of the State University with extensive experience of educational programs development and courses conduction. (Please refer to the Appendix 1 – Management Team for detailed team members’ information) Page 7 2 Business Plan 2. 1 Overview Our ‘e-Individual Language Course’ service will tackle at least two issues: 1. Provides an opportunity to learn the foreign language individually at a lower price (2/3 from the current market price) 2.Provides flexibility in learning sessions due to individual approach to each and every customer we have. At the moment we are planning to have nine [9] languages in our service, these are: – English – German – French – Latvian – Russian – Italian – Spanish – Norwegian – Finnish The languages listed above are of a great interest for our inhabitants due to the reason that the main business focus of the country is Tourism. Another driver to learn the Scandinavian languages is an opportunity to find jobs in neighbor countries and to raise the level of living.One individual language session shall last for 60 minutes, i. e. one astronomic hour. The desired time of the session is agreed in advance with the teacher. The session itself is run via Skypeâ„ ¢ hence all the required files could be shared either thru the communication tool or via e-mail in advance. The communication tool, that we are planning to use is designed for video transmission, thus the teacher and the student will see and hear each other like they are in one room. 2. 2 Business ModelThe value proposition of the ‘e-Individual Language Course’ service is to provide our customers the high quality language course at lower prices than currently exists and schedule the sessions independently from student physical presence capabilities. Every language teacher has his/her own schedule, which has to be filled with six ‘one hour’ sessions in a timeframe from 8:00 until 22:00. Having such flexibility in a time table let both the student and the teacher to find the most appropriate time slot for the studies.Moreover, the studies’ sessions must not be scheduled always to one and the same timeslot, but could vary depending on the student availability. Another important thing is that student may select a number of sessions per week/month, so his/her studies will proceed in the most efficient way. Our teachers will provide a recommendation on the frequency of the language sessions/ lessons, however the final decision will alway s stay with the student. Page 8 An office space is a savings item for our start-up.We do not need to rent a big office and setup separate rooms for the individual or group language sessions, like our competitors do, due to the fact that teacher’s and student’s physical presence is required while the session. We will limit our office space to three rooms and our teachers will be placed in a so called ‘boxes’ in order they will be able to conduct the language sessions efficiently with their students and would not disturb their colleagues, working at the same time. In addition, for early mornings’ and late evenings’ sessions it is allowed to conduct these from teachers’ homes.The aforementioned saving is quantifiable. We will require 55 m 2 of the office space for all our employees, however if the physical presence would be required for students and their teachers, we would need at least seven 10 m2 spaces, meaning 90 m2 together with MD/ HR and Accountant rooms. The price for the chosen office space is 10 EUR per square meter per month, when we are talking about the distance learning model. When the physical presence is required we are talking about the language office preferably in the city centre with much higher prices – 30 EUR per square meter per month.Thus there is an overt saving of 2150 EUR a month, 25’800 EUR a year. We do not consider our growth at the current moment. However, we do see the potential in extension of the languages’ set and the geographical extension, covering neighbor countries, due to the fact that we have a good knowledge of their language, because of our joint history during a long period of time (from 1917 till 1990). 2. 3 Market Analysis The respective market analysis has been performed. Our analysis has revealed a good potential for our opportunity of ‘e-Learning individual Course’ service.There are no language course companies with the similar propos als on the market at the moment, thus we are in a good position with our start-up from the market niche point of view. Our country population we are interested in is limited to 635000 inhabitants form the 19-60 years age group. 80% of this amount has to know at least two languages due to geographical position of the country and the services/products this country is focusing on, thus our audience is 508000 people.Let’s assume that according to the statistics only every 3rd has their own PCs Workstations, Notebooks or iPads, with respective internet connection and video facilities, thus our audience now is limited to 152400 people. These people arise from different areas, but due to the fact that the main service areas for our country are tourism, woods and IT services we do have a good opportunity for the service proposed. In order to confirm our assumption, the small survey has been held. The following questions were addressed: 1. Are you planning to take a language course wi thin next year? 2.Do you need this for your professional growth/ opportunities? Page 9 3. Would you select the individual language course if this would cost 2/3 from the current price? 1 4. Would you take a distance learning language course? 2 5. If Yes, for Nr. 4: Would this save significantly your time due to unnecessary travel? 3 6. If Yes, for Nr. 4: Would this save significantly your time due to flexible individual schedule? 4 The number of people participating in the Survey was 650 from different age groups (19-60 years). Here is the breakdown of the participants per age-group: Table 3 Survey Participants' per Age GroupAge group Number per age group % per age group 19-25 225 35% 26-40 325 50% 40-60 100 15% You may look into the survey results below: Table 4 Survey Results Nr. Questions / Answers Rather Yes Yes Are you planning to take a language course 1 within the next year? 200 Do you need this for your proffesional growth / 2 opportunities? * 150 Would you select the indivi dual language course if this would cost 2/3 from the current 3 price? * 80 Would you take a distance learning language 4 course? * 20 If Yes, for Nr. 4: Would this save significantly 5 your time due to unnecessary travel? * If Yes, for Nr. 4: Would this save significantly your time due to flexible individual 6 schedule? ** Rather No No 350 420 80 40 20 20 Rather Yes (%) 31% 24% Yes (%) 54% 67% Rather No (%) 12% 6% No (%) 3% 3% 510 570 10 35 30 5 13% 3% 81% 90% 2% 6% 5% 1% 300 236 44 10 51% 40% 7% 2% 120 400 50 20 20% 68% 8% 3% As you may see 85% of the survey participants are planning to take a language course within one year and 94% from them are ready to pay 2/3 of the price that currently is set for the individual lessons on the market.Moreover, our assumption that flexible schedule and time savings due to travel is also important to the respondents has been confirmed – 91% and 88% accordingly. The survey results above are very optimistic for our start-up, however in order to attract these people to our service we need to launch the respective advertisement campaign. Our focus for the advertisement campaign is as follows: 1 2 3 4 100% constitute the answers: ‘Rather Yes', ‘Yes', ‘Rather No' 100% constitute the answers: ‘Rather Yes', ‘Yes', ‘Rather No' 100% constitute the answers: ‘Rather Yes', ‘Yes' 100% constitute the answers: ‘Rather Yes', ‘Yes' Page 10Adds within the public transportation, covering 35% of our potential customers (1625 age group) – Adds on radio/TV/Internet (social networks, e-mails), covering the 50% of our potential customers’ (26-40 years) – Post notes, cards, etc. delivered to the mail boxes, covering the rest 15% of our potential customers’ (40-60 years) We are planning to continue the advertisement of our service further in 2013 – 2015 depending on the outcome of the first advertisement phase, selecting one or two most effective adv ertisement channels. – 2. Financial Statements The following projected financial statements have been developed for the ‘e-Individual Language Course’ service, covering 3 years projection of business operations: Projected Financial Statements of Accounts (please refer to Figures 4 to 6 in Exhibits section, page 18 for monthly breakdown) Projected Income Statements (please refer to Figures 7 to 9 in Exhibits section, page 20 for monthly breakdown) Projected Cash flows (please refer to Figures 10 to 11 in Exhibits section, page 22 for monthly breakdown. – –The yearly summary for all the financial statements mentioned above could be found here: Table 5 Projected 3 years Income Statement Sales Electricity Utilities Internet Rent Advertisment Salaries (teachers) Salaries (managing director/ HR manager) Salary (Assistant) Salary (Accountant) Depreciation (equipment) Profit before Interset Interest (2%) Profit befor Tax Taxes (35%) Profit/Loss after Tax â ‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ Dec-12 (10,000. 00) (10,000. 00) (10,000. 00) (10,000. 00) â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ Dec-13 114,660. 00 (330. 0) (330. 00) (240. 00) (6,000. 00) (3,000. 00) (61,600. 00) (5,500. 00) (3,850. 00) (6,600. 00) (4,620. 00) 22,590. 00 (1,242. 00) 21,348. 00 (32,844. 00) (11,496. 00) â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ Dec-14 176,400. 00 (360. 00) (360. 00) (240. 00) (6,000. 00) (1,200. 00) (67,200. 00) (12,000. 00) (4,200. 00) (7,200. 00) (4,620. 00) 73,020. 00 (1,242. 00) 71,778. 00 (32,844. 00) 38,934. 00 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ Dec-15 176,400. 00 (360. 00) (360. 00) (24 0. 00) (6,000. 00) (1,200. 00) (67,200. 00) (12,000. 00) (4,200. 00) (7,200. 00) (4,620. 0) 73,020. 00 (621. 00) 72,399. 00 (32,844. 00) 39,555. 00 Page 11 Table 6 Projected 3 Years Balance Sheet Balance sheet as at 31-Dec-12 ASSETS Non-current assests Computers, Cofee-machine, etc Accumulated Depreciation (straight-even, 5 years) Language Programs Current assets Trade receivables Cash at bank and in hand Total Assets EQUITY AND LIABILITIES Equity Retained Earnings (Profit/Loss) Non-current liabilities Current Liabilities Borrowings (all bank overdraft) Trade payables Total Equity and liabilities Table 7 Projected 3 years Cash Flow 1-Dec-13 31-Dec-14 31-Dec-15 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 23,100. 00 â‚ ¬ 6,300. 00 29,400. 00 21,800. 00 51,200. 00 (10,000. 00) â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 23,100. 00 â‚ ¬ (4,620. 00) 6,300. 00 24,780. 00 14,924. 00 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 23,100. 00 â‚ ¬ (9,240. 00) 6,300. 00 20,160. 00 33,478. 00 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 23,100. 00 (13,860. 00) 6,300. 00 15,540. 00 41,453. 00 56,993. 00 â‚ ¬ 39,704. 00 â‚ ¬ â‚ ¬ â‚ ¬ (21,496. 00) 61,200. 00 – 53,638. 00 â‚ ¬ 17,438. 00 â‚ ¬ 36,200. 00 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 56,993. 00 56,993. 00 â‚ ¬ â‚ ¬ 61,200. 00 â‚ ¬ â‚ ¬ 51,200. 00 â‚ ¬ 39,704. 00 â‚ ¬ 3,638. 00 â‚ ¬ Cash flows statement for the year ended Operating profit Depreciation costs Interest payable Cash generated from operations Interest paid Taxation paid Net cash from operation activities Cash flows from investing activities Intangible assets (additions) Net cash used in investing activities Cash flows from financing activities Re-payment of Loan notes Net cash outflow from financing activities Net decrease in cash and cash equivalents Reconciliati on 31-Dec-12 31-Dec-13 31-Dec-14 31-Dec-15 â‚ ¬ (10,000. 0) â‚ ¬ 21,348. 00 â‚ ¬ 71,778. 00 â‚ ¬ 72,399. 00 â‚ ¬ â‚ ¬ 4,620. 00 â‚ ¬ 4,620. 00 â‚ ¬ 4,620. 00 â‚ ¬ â‚ ¬ 1,242. 00 â‚ ¬ 1,242. 00 â‚ ¬ 621. 00 â‚ ¬ (10,000. 00) â‚ ¬ 27,210. 00 â‚ ¬ 77,640. 00 â‚ ¬ 77,640. 00 â‚ ¬ â‚ ¬ (1,242. 00) â‚ ¬ (1,242. 00) â‚ ¬ (621. 00) â‚ ¬ â‚ ¬ (32,844. 00) â‚ ¬ (32,844. 00) â‚ ¬ (32,844. 00) â‚ ¬ (10,000. 00) â‚ ¬ (6,876. 00) â‚ ¬ 43,554. 00 â‚ ¬ 44,175. 00 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ (10,000. 00) â‚ ¬ (6,876. 00) â‚ ¬ 43,554. 00 â‚ ¬ 44,175. 00 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ (25,000. 00) â‚ ¬ (36,200. 00) â‚ ¬ â‚ ¬ â‚ ¬ (25,000. 00) â‚ ¬ (36,200. 00) â‚ ¬ (10,000. 00) â‚ ¬ (6,876. 00) â‚ ¬ 18,554. 00 â‚ ¬ 7,975. 0 â‚ ¬ (6,876. 00) â‚ ¬ 18,554. 00 â‚ ¬ 7,975. 00 Page 12 All the above financial stat ements have been calculated based on the following assumptions: The number of personal (11 people) requires at least 5 m2 of the working space according to our country’s labor law, thus the rent was calculated for 55 m 2 office space. Notebooks with headsets and respective software will be required for 10 out of 11 employees, due to the fact that the Managing Director/HR Manager will use her personal notebook during the start-up activities.The language programs’ adaptation costs will be spent and paid out during the preparation phase to the respective teachers in December’2012 The advertisement campaign will be launched in December 2012 to attract as many potential students as possible in order to fulfill our assumption for the teachers’ load for the first half of the operational year 2013 (50% respectively). – – – Considering all of the above our goal is to reach a break-even point in 2 years 10 months and to cover fully the initial investment that was assigned by the National Bank to the company within the same period of time.The Return on Invested Capital5 (http://www. accountingscholar. com/roic. html, accessed on 8-Aug-2012) for years 2014 and 2015 is 64% and 65% accordingly, what is really an impressive number for the service provider company. 2. 5 General Strategy (Development Plan) It is essential to define the major milestones for our start-up. At this major milestones we will cross check our actual Financial Statements with the forecasted ones in order to understand whether we are moving forward as planned or some adjustments are required. 5 ROCI=After Tax Net Income / Capital Invested Page 13Figure 3 Start-up Roadmap 1 Business Plan is Ready 2 The funding is received 3 †¢ Office is available †¢ Language Programs are adapted †¢ Advertisements are designed and launched 4 †¢50% teachers’ capacity workload is reached †¢2013 H1 actuals are as forecasted 5 †¢80% teachers ’ capacity workload is reached †¢2013 H2 actuals are as forecasted 6 2014 and beyond: actuals are as forecasted Milestone 1 – BP is ready: No doubts the current business plan is a prototype for one more detailed, however it gives the main idea of the opportunity, start-up and its potential development.Milestone 2 – The funding for the start-up is available. This is one of the milestones when the start-up really has a chance to grow into a business. The management team of the start-up has to use the available funds according their initial plan to reach their objectives. Of course, some adjustments could be required while moving to further milestones, but this one is a confirmation of the sustainability of your business by the investors/bank. Milestone 3 – Here we have to have a re-constructed office space according to the size we are planning to have, with all the facilities in place and working.The facilities in our case are of utmost importance, due to the fact that our ‘e-Learning Language Course’ requires very good internet connection (100 Mbs) and video transmission. The furniture and ‘office-boxes’ for our teachers have to be ready as well. In parallel, to reach Milestone 3 we have to adapt the standard ‘face-to-face’ language programs to the distant-learning programs. The last but not the least the advertisement has to be ready for launch via 3 advertisement channels mentioned in 2. 3 Market Analysis Chapter. Milestone 4 – Now we are in our first operational year.The responsibility of the managing director with the start-up accountant is to monitor closely the sales, expenses, teachers’ workload and respective financial statements. This is one of the major milestones in a way that if the expected sales are not as high as we have planned or the forecasted expenses Page 14 are higher and increase our operational losses we will have to make a weighted decision whether we h ave to stay on the market or close the start-up or to change our business model. Milestone 5 – Is another important milestone that is planned to be reached by the end of the first operational year of the start-up.The same rules as for Milestone 4 are applied here. Milestone 6 – Another check point for the start-up operations. We may consider our services extension and geographical expansion at this milestone in case we are proceeding according to the forecasted financial statements. As you may see from the top, our strategy is pretty simple and straightforward. We do see the opportunity for the ‘e-Learning Language Course’ service – the most difficult thing would be really to accomplish all the planned milestones one by one making the right decisions at every milestone. â€Å"Milestone reviews are pointless unless managers use them for making decisions.The decisions help planners determine what they can do to ensure success or reduce the cost of fa ilure. † (Block and MacMillan, Milestones for Successful Venture Planning, 1998, Harvard Business Review, p. 132) 2. 6 Competitive Advantage At the moment there are no companies on the market, rendering the similar services, thus we are in a very good competitive position at the moment. However, due to the fact that this service could not be patented, we do expect that other companies from the educational branch will start to propose the same service to their customers.Hence our competitive advantage is the time and the quality – we are first on the market and we have the best teachers in our industry. Page 15 Appendix 1 – Management Team Managing Director / HR Manager Summary Major achievements during the last 5 years of my carrier in several words could be expressed as management, analysis and continuous improvement of the competence areas like Company Business Administration, Portfolio/Project Management, Company Operations and Financial Management. I possess management, business administration, leadership, analysis and communication skills developed up to high levels.Since 2006 I’ve contributed into successful project/program management practices, by means of introduction of a comprehensive estimation, planning and monitoring framework for company projects. It is worth mentioning that since 2007 more than 10 projects (up to 2m ? ) with multiple releases have been delivered to our customers successfully under my supervision and mentoring. Project Management Framework setup is another achievement I was able to accomplish. It is very important not only to detect the problems, it is much more important to make people understand that they have problems and o organize them in efficient way to resolve these. My personal Project Management experience as far as Project Management Professional [PMP] certification and participation in conferences and workshops enabled to accomplish this non trivial task. The last but not the least, Iâ€℠¢ve put in order our Contract Management and Financial Management systems what resulted in tangible financial savings for the company and my current studies on General MBA program of University of Wales at Robert Kennedy College, Switzerland supported me in these endeavors.Education General MBA UoW – 2nd year in progress Master of Computer Science, Master degree in Telecommunications (Programming Languages, Math, Diploma on Characters Recognition) Bachelor of Radio electronics (Aviation, Electrical Circuits, Economics, Diploma on Transmission-Line Antennas) Social Skills Strong leadership and communication skills, experience being a mediator between management, customer representatives Page 16Team Lead of Teachers’ Group Summary An articulate qualified English teacher who is able to effectively communicate with students from diverse backgrounds or varying degrees of ability. A committed and dedicated professional with a proven ability to teach, motivate and direct stud ents to maximum performance by encouraging a positive and energetic environment. Teaching English Language & Literature from KS3, KS4 and Entry level. Helping pupils to define and identify different types of verbs. Tailoring English teaching methods to suit the needs of individual students.Planning, preparing and delivering lessons to a range of English classes. Conducting up to 6 classes in one day. Marking work and giving appropriate feedback to pupils. Devising and writing new curriculum materials. Preparing pupils for external examinations, such as GCSE and A-level. Leading a group of different language teachers. Country State University, PhD in Modern Languages Master degree in English language and Literature Strong leadership and communication skills Able to use computer-assisted educational resources.Researching new topic areas and maintaining up-to-date subject knowledge. Able to teach vulnerable and sometimes challenging students. A committed and organized professional. Edu cation Social Skills Page 17 Exhibits Figure 4 Calculated NPV for the start-up Dec'12 Year 2013 Year 2014 Year 2015 â‚ ¬ (61,200. 00) â‚ ¬ â‚ ¬ (11,496. 00) â‚ ¬ 38,934. 00 â‚ ¬ â‚ ¬ (72,696. 00) â‚ ¬ (33,762. 00) â‚ ¬ Year 2016 39,555. 00 â‚ ¬ 5,793. 00 â‚ ¬ Year 2017 40,176. 00 â‚ ¬ 86,145. 00 â‚ ¬ 86,145. 00 31,449. 00 Start-up investment Profit/Loss after taxes NPV 40,176. 00 â‚ ¬ 45,969. 00 â‚ ¬Figure 5 Projected Monthly Financial Statement of Accounts for 2012/2013 Statements of Financial position Dec'12 EUR ASSETS Non-current assests Computers, Cofee-machine, etc Accumulated Depreciation (straight-even, 5 years) Language Programs Current assets Trade receivables Cash at bank and in hand Total Assets EQUITY AND LIABILITIES Equity Profit/Loss Non-current liabilities Current Liabilities Borrowings (all bank overdraft) Trade payables Total Equity and liabilities 23,100. 00 23,100. 00 (385. 00) 6,300. 00 29,015. 00 28,526. 50 28,526. 50 57 ,541. 0 23,100. 00 (770. 00) 6,300. 00 28,630. 00 28,143. 00 28,143. 00 56,773. 00 23,100. 00 (1,155. 00) 6,300. 00 28,245. 00 19,248. 50 19,248. 50 47,493. 50 23,100. 00 (1,540. 00) 6,300. 00 27,860. 00 18,565. 00 18,565. 00 46,425. 00 23,100. 00 (1,925. 00) 6,300. 00 27,475. 00 17,881. 50 17,881. 50 45,356. 50 23,100. 00 (2,310. 00) 6,300. 00 27,090. 00 8,987. 00 8,987. 00 36,077. 00 23,100. 00 (2,695. 00) 6,300. 00 26,705. 00 12,713. 50 12,713. 50 39,418. 50 23,100. 00 (3,080. 00) 6,300. 00 26,320. 00 16,440. 00 16,440. 00 42,760. 00 23,100. 00 (3,465. 0) 6,300. 00 25,935. 00 11,955. 50 11,955. 50 37,890. 50 23,100. 00 (3,850. 00) 6,300. 00 25,550. 00 15,682. 00 15,682. 00 41,232. 00 23,100. 00 (4,235. 00) 6,300. 00 25,165. 00 19,408. 50 19,408. 50 44,573. 50 23,100. 00 (4,620. 00) 6,300. 00 24,780. 00 14,924. 00 14,924. 00 39,704. 00 Jan'13 Feb'13 ? m Mar'13 Apr'13 May'13 Jun'13 Jul'13 Aug'13 Sep'13 Oct'13 Nov'13 Dec'13 6,300. 00 29,400. 00 21,800. 00 21,800. 00 51,200. 00 61200 (10,000. 00) (10,000. 00) 61200 61,200. 00 61,200. 00 51,200. 00 (3,658. 50) (3,658. 50) 61,200. 00 61,200. 00 57,541. 50 (4,427. 0) (4,427. 00) (13,706. 50) (13,706. 50) (14,775. 00) (14,775. 00) (15,843. 50) (15,843. 50) (25,123. 00) (25,123. 00) (21,781. 50) (21,781. 50) (18,440. 00) (18,440. 00) (23,309. 50) (23,309. 50) (19,968. 00) (19,968. 00) (16,626. 50) (16,626. 50) (21,496. 00) (21,496. 00) 61,200. 00 61,200. 00 56,773. 00 61,200. 00 61,200. 00 47,493. 50 61,200. 00 61,200. 00 46,425. 00 61,200. 00 61,200. 00 45,356. 50 61,200. 00 61,200. 00 36,077. 00 61,200. 00 61,200. 00 39,418. 50 61,200. 00 61,200. 00 42,760. 00 61,200. 00 61,200. 00 37,890. 50 61,200. 00 61,200. 0 41,232. 00 61,200. 00 61,200. 00 44,573. 50 61,200. 00 61,200. 00 39,704. 00 Page 18 Figure 6 Projected Monthly Financial Statement of Accounts for 2014 Statements of Financial position Jan'14 EUR ASSETS Non-current assests Computers, Cofee-machine, etc Accumulated Depreciation (straight-even, 5 years) La nguage Programs Current assets Trade receivables Cash at bank and in hand Total Assets EQUITY AND LIABILITIES Equity Profit/Loss Non-current liabilities Current Liabilities Borrowings (all bank overdraft) Trade payables Total Equity and liabilities 23,100. 0 (5,005. 00) 6,300. 00 24,395. 00 21,290. 50 21,290. 50 45,685. 50 23,100. 00 (5,390. 00) 6,300. 00 24,010. 00 27,657. 00 27,657. 00 51,667. 00 23,100. 00 (5,775. 00) 6,300. 00 23,625. 00 25,812. 50 25,812. 50 49,437. 50 23,100. 00 (6,160. 00) 6,300. 00 23,240. 00 32,179. 00 32,179. 00 55,419. 00 23,100. 00 (6,545. 00) 6,300. 00 22,855. 00 38,545. 50 38,545. 50 61,400. 50 23,100. 00 (6,930. 00) 6,300. 00 22,470. 00 36,701. 00 36,701. 00 59,171. 00 23,100. 00 (7,315. 00) 6,300. 00 22,085. 00 43,067. 50 43,067. 50 65,152. 50 23,100. 00 (7,700. 0) 6,300. 00 21,700. 00 49,434. 00 49,434. 00 71,134. 00 23,100. 00 (8,085. 00) 6,300. 00 21,315. 00 47,589. 50 47,589. 50 68,904. 50 23,100. 00 (8,470. 00) 6,300. 00 20,930. 00 53,956. 00 53 ,956. 00 74,886. 00 23,100. 00 (8,855. 00) 6,300. 00 20,545. 00 60,322. 50 60,322. 50 80,867. 50 23,100. 00 (9,240. 00) 6,300. 00 20,160. 00 33,478. 00 33,478. 00 53,638. 00 Feb'14 Mar'14 Apr'14 May'14 Jun'14 Jul'14 Aug'14 Sep'14 Oct'14 Nov'14 Dec'14 (15,514. 50) (15,514. 50) 61,200. 00 61,200. 00 45,685. 50 (9,533. 00) (9,533. 00) 61,200. 00 61,200. 00 51,667. 0 (11,762. 50) (11,762. 50) (5,781. 00) (5,781. 00) 200. 50 200. 50 (2,029. 00) (2,029. 00) 3,952. 50 3,952. 50 9,934. 00 9,934. 00 7,704. 50 7,704. 50 13,686. 00 13,686. 00 19,667. 50 19,667. 50 17,438. 00 17,438. 00 61,200. 00 61,200. 00 49,437. 50 61,200. 00 61,200. 00 55,419. 00 61,200. 00 61,200. 00 61,400. 50 61,200. 00 61,200. 00 59,171. 00 61,200. 00 61,200. 00 65,152. 50 61,200. 00 61,200. 00 71,134. 00 61,200. 00 61,200. 00 68,904. 50 61,200. 00 61,200. 00 74,886. 00 61,200. 00 61,200. 00 80,867. 50 36,200. 00 36,200. 00 53,638. 00 Page 19Figure 7 Projected Monthly Financial Statement of Accounts for 2015 Statements of Financial position Jan'15 EUR ASSETS Non-current assests Computers, Cofee-machine, etc Accumulated Depreciation (straight-even, 5 years) Language Programs Current assets Trade receivables Cash at bank and in hand Total Assets EQUITY AND LIABILITIES Equity Profit/Loss Non-current liabilities Current Liabilities Borrowings (all bank overdraft) Trade payables Total Equity and liabilities 23,100. 00 (9,625. 00) 6,300. 00 19,775. 00 39,844. 50 39,844. 50 59,619. 50 23,100. 00 (10,010. 00) 6,300. 00 19,390. 00 46,211. 00 46,211. 00 65,601. 00 23,100. 0 (10,395. 00) 6,300. 00 19,005. 00 44,366. 50 44,366. 50 63,371. 50 23,100. 00 (10,780. 00) 6,300. 00 18,620. 00 50,733. 00 50,733. 00 69,353. 00 23,100. 00 (11,165. 00) 6,300. 00 18,235. 00 57,099. 50 57,099. 50 75,334. 50 23,100. 00 (11,550. 00) 6,300. 00 17,850. 00 55,255. 00 55,255. 00 73,105. 00 23,100. 00 (11,935. 00) 6,300. 00 17,465. 00 25,525. 00 25,525. 00 42,990. 00 23,100. 00 (12,320. 00) 6,300. 00 17,080. 00 31,995. 00 31,99 5. 00 49,075. 00 23,100. 00 (12,705. 00) 6,300. 00 16,695. 00 30,254. 00 30,254. 00 46,949. 00 23,100. 00 (13,090. 00) 6,300. 00 16,310. 00 36,724. 00 36,724. 00 53,034. 00 23,100. 00 (13,475. 0) 6,300. 00 15,925. 00 43,194. 00 43,194. 00 59,119. 00 23,100. 00 (13,860. 00) 6,300. 00 15,540. 00 41,453. 00 41,453. 00 56,993. 00 Feb'15 Mar'15 Apr'15 May'15 Jun'15 Jul'15 Aug'15 Sep'15 Oct'15 Nov'15 Dec'15 23,419. 50 23,419. 50 36,200. 00 36,200. 00 59,619. 50 29,401. 00 29,401. 00 36,200. 00 36,200. 00 65,601. 00 27,171. 50 27,171. 50 33,153. 00 33,153. 00 39,134. 50 39,134. 50 36,905. 00 36,905. 00 42,990. 00 42,990. 00 49,075. 00 49,075. 00 46,949. 00 46,949. 00 53,034. 00 53,034. 00 59,119. 00 59,119. 00 56,993. 00 56,993. 00 36,200. 00 36,200. 00 63,371. 50 36,200. 00 36,200. 00 69,353. 00 36,200. 00 36,200. 0 75,334. 50 36,200. 00 36,200. 00 73,105. 00 42,990. 00 49,075. 00 46,949. 00 53,034. 00 59,119. 00 56,993. 00 Figure 8 Projected Monthly Income Statement for 2013 First operat ional year (2013) Sales Electricity Utilities Internet Rent Advertisment Salaries (teachers) Salaries (managing director/ HR manager) Salary (Assistant) Salary (Accountant) Depreciation (equipment) Profit before Interset Interest (2%) Profit befor Tax Taxes (35%) Profit/Loss after Tax Jan'13 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 7,350. 00 (20. 00) (500. 00) (385. 00) 6,445. 00 (103. 50) 6,341. 50 6,341. 50 Feb'13 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 7,350. 0 (30. 00) (30. 00) (20. 00) (500. 00) (5,600. 00) (500. 00) (350. 00) (600. 00) (385. 00) (665. 00) (103. 50) (768. 50) (768. 50) Mar'13 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 7,350. 00 (30. 00) (30. 00) (20. 00) (500. 00) (300. 00) (5,600. 00) (500. 00) (350. 00) (600. 00) (385. 00) (965. 00) (103. 50) (1,068. 50) (8,211. 00) (9,279. 50) Apr'13 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 7,350. 00 (30. 00) (30. 00) (20. 00) (500. 00) (300. 00) (5,600. 00) (500. 00) (350. 00) (600. 00) (385. 00) (965. 00) (103. 50) (1,068. 50) (1,068. 50) May'13 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 7,350. 00 (30. 00) (30. 00) (20. 00) (500. 00) (300. 0) (5,600. 00) (500. 00) (350. 00) (600. 00) (385. 00) (965. 00) (103. 50) (1,068. 50) (1,068. 50) Jun'13 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 7,350. 00 (30. 00) (30. 00) (20. 00) (500. 00) (300. 00) (5,600. 00) (500. 00) (350. 00) (600. 00) (385. 00) (965. 00) (103. 50) (1,068. 50) (8,211. 00) (9,279. 50) Jul'13 â‚ ¬ 11,760. 00 â‚ ¬ (30. 00) â⠀š ¬ (30. 00) â‚ ¬ (20. 00) â‚ ¬ (500. 00) â‚ ¬ (300. 00) â‚ ¬ (5,600. 00) â‚ ¬ (500. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 3,445. 00 â‚ ¬ (103. 50) â‚ ¬ 3,341. 50 â‚ ¬ â‚ ¬ 3,341. 50 Aug'13 â‚ ¬ 11,760. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 00) â‚ ¬ (500. 00) â‚ ¬ (300. 00) â‚ ¬ (5,600. 00) â‚ ¬ (500. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 0) â‚ ¬ 3,445. 00 â‚ ¬ (103. 50) â‚ ¬ 3,341. 50 â‚ ¬ â‚ ¬ 3,341. 50 Sep'13 â‚ ¬ 11,760. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 00) â‚ ¬ (500. 00) â‚ ¬ (300. 00) â‚ ¬ (5,600. 00) â‚ ¬ (500. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 3,445. 00 â‚ ¬ (103. 50) â‚ ¬ 3,341. 50 â‚ ¬ (8,211. 00) â‚ ¬ (4,869. 50) Oct'13 â‚ ¬ 11,760. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 00) â‚ ¬ (500. 00) â‚ ¬ (300. 00) â‚ ¬ (5,600. 00) â‚ ¬ (500. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 3,445. 00 â‚ ¬ (103. 50) â‚ ¬ 3,341. 50 â‚ ¬ â‚ ¬ 3,341. 50 Nov'13 â‚ ¬ 11,760. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 00) â‚ ¬ (500. 00) â‚ ¬ (300. 00) â‚ ¬ (5,600. 00) â‚ ¬ (500. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 3,445. 00 â‚ ¬ (103. 50) â‚ ¬ 3,341. 0 â‚ ¬ â‚ ¬ 3,341. 50 Dec'13 â‚ ¬ 11,760. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 00) â‚ ¬ (500. 00) â‚ ¬ (300. 00) â‚ ¬ (5,600. 00) â‚ ¬ (500. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 3,445. 00 â‚ ¬ (103. 50) â‚ ¬ 3,341. 50 â‚ ¬ (8,211. 00) â‚ ¬ (4,869. 50) Page 20 Figure 9 Projected Monthly Income Statement for 2014 Second operational year (2014) Sales Electricity Utilities Internet Rent Advertisment Salaries (teachers) Salaries (managing director/ HR manager) Salary (Assistant) Salary (Accountant) Depreciation (equipment) Profit before Interset Interest (2%) Profit before Tax Taxes (35%) Profit/Loss after Tax Jan'14 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 14,700. 0 (30. 00) (30. 00) (20. 00) (500. 00) (100. 00) (5,600. 00) (1,000. 00) (350. 00) (600. 00) (385. 00) 6,085. 00 (103. 50) 5,981. 50 5,981. 50 Feb'14 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 14,700. 00 (30. 00) (30. 00) (20. 00) (500. 00) (100. 00) (5,600. 00) (1,000. 00) (350. 00) (600. 00) (385. 00) 6,085. 00 (103. 50) 5,981. 50 5,981. 50 Mar'14 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 14,700. 00 (30. 00) (30. 00) (20. 00) (500. 00) (100. 00) (5,600. 00) (1,000. 00) (350. 00) (600. 00) (385. 00) 6,085. 00 (103. 50) 5,981. 50 (8,211. 00) (2,229. 50) Apr'14 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â⠀š ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 14,700. 0 (30. 00) (30. 00) (20. 00) (500. 00) (100. 00) (5,600. 00) (1,000. 00) (350. 00) (600. 00) (385. 00) 6,085. 00 (103. 50) 5,981. 50 5,981. 50 May'14 Jun'14 â‚ ¬ 14,700. 00 â‚ ¬ â‚ ¬ (30. 00) â‚ ¬ â‚ ¬ (30. 00) â‚ ¬ â‚ ¬ (20. 00) â‚ ¬ â‚ ¬ (500. 00) â‚ ¬ â‚ ¬ (100. 00) â‚ ¬ â‚ ¬ (5,600. 00) â‚ ¬ â‚ ¬ (1,000. 00) â‚ ¬ â‚ ¬ (350. 00) â‚ ¬ â‚ ¬ (600. 00) â‚ ¬ â‚ ¬ (385. 00) â‚ ¬ â‚ ¬ 6,085. 00 â‚ ¬ â‚ ¬ (103. 50) â‚ ¬ â‚ ¬ 5,981. 50 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 5,981. 50 â‚ ¬ 14,700. 00 (30. 00) (30. 00) (20. 00) (500. 00) (100. 00) (5,600. 00) (1,000. 00) (350. 00) (600. 00) (385. 00) 6,085. 00 (103. 50) 5,981. 50 (8,211. 00) (2,229. 50) Jul'14 â‚ ¬ 14,700. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 0) â‚ ¬ (500. 00) â‚ ¬ (100. 00) â‚ ¬ (5,600. 00) â‚ ¬ (1,000. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) à ¢â€š ¬ (385. 00) â‚ ¬ 6,085. 00 â‚ ¬ (103. 50) â‚ ¬ 5,981. 50 â‚ ¬ â‚ ¬ 5,981. 50 Aug'14 â‚ ¬ 14,700. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 00) â‚ ¬ (500. 00) â‚ ¬ (100. 00) â‚ ¬ (5,600. 00) â‚ ¬ (1,000. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 6,085. 00 â‚ ¬ (103. 50) â‚ ¬ 5,981. 50 â‚ ¬ â‚ ¬ 5,981. 50 Sep'14 â‚ ¬ 14,700. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 00) â‚ ¬ (500. 00) â‚ ¬ (100. 00) â‚ ¬ (5,600. 00) â‚ ¬ (1,000. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 6,085. 00 â‚ ¬ (103. 50) â‚ ¬ 5,981. 50 â‚ ¬ (8,211. 00) â‚ ¬ (2,229. 50) Oct'14 â‚ ¬ 14,700. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 0) â‚ ¬ (500. 00) â‚ ¬ (100. 00) â‚ ¬ (5,600. 00) â‚ ¬ (1,000. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 6,085. 00 â‚ ¬ (103. 50) â‚ ¬ 5,981. 50 â‚ ¬ â‚ ¬ 5,981. 50 Nov'14 â‚ ¬ 14,700. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 00) â‚ ¬ (500. 00) â‚ ¬ (100. 00) â‚ ¬ (5,600. 00) â‚ ¬ (1,000. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 6,085. 00 â‚ ¬ (103. 50) â‚ ¬ 5,981. 50 â‚ ¬ â‚ ¬ 5,981. 50 Dec'14 â‚ ¬ 14,700. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 00) â‚ ¬ (500. 00) â‚ ¬ (100. 00) â‚ ¬ (5,600. 00) â‚ ¬ (1,000. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 6,085. 00 â‚ ¬ (103. 50) â‚ ¬ 5,981. 50 â‚ ¬ (8,211. 00) â‚ ¬ (2,229. 50) Figure 10 Projected Monthly Income Statement for 2015Third operational year (2015) Sales Electricity Utilities Internet Rent Advertisment Salaries (teachers) Salaries (managing director/ HR manager) Salary (Assistant) Salary (Accountant) Depreciation (equipment) Profit before Interset Interest (2%) Profit before Tax Taxes (35%) Profit/Loss after Tax Jan'15 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ ↚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 14,700. 00 (30. 00) (30. 00) (20. 00) (500. 00) (100. 00) (5,600. 00) (1,000. 00) (350. 00) (600. 00) (385. 00) 6,085. 00 (103. 50) 5,981. 50 5,981. 50 Feb'15 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 14,700. 00 (30. 00) (30. 00) (20. 00) (500. 00) (100. 00) (5,600. 00) (1,000. 00) (350. 00) (600. 0) (385. 00) 6,085. 00 (103. 50) 5,981. 50 5,981. 50 Mar'15 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 14,700. 00 (30. 00) (30. 00) (20. 00) (500. 00) (100. 00) (5,600. 00) (1,000. 00) (350. 00) (600. 00) (385. 00) 6,085. 00 (103. 50) 5,981. 50 (8,211. 00) (2,229. 50) Apr'15 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 14,700. 00 (30. 00) (30. 00) (20. 00) (500. 00) (100. 00) (5,600. 00) ( 1,000. 00) (350. 00) (600. 00) (385. 00) 6,085. 00 (103. 50) 5,981. 50 5,981. 50 May'15 Jun'15 â‚ ¬ 14,700. 00 â‚ ¬ â‚ ¬ (30. 00) â‚ ¬ â‚ ¬ (30. 00) â‚ ¬ â‚ ¬ (20. 00) â‚ ¬ â‚ ¬ (500. 00) â‚ ¬ â‚ ¬ (100. 00) â‚ ¬ â‚ ¬ (5,600. 00) â‚ ¬ â‚ ¬ (1,000. 00) â‚ ¬ â‚ ¬ (350. 00) â‚ ¬ â‚ ¬ (600. 00) â‚ ¬ â‚ ¬ (385. 00) â‚ ¬ â‚ ¬ 6,085. 0 â‚ ¬ â‚ ¬ (103. 50) â‚ ¬ â‚ ¬ 5,981. 50 â‚ ¬ â‚ ¬ â‚ ¬ â‚ ¬ 5,981. 50 â‚ ¬ 14,700. 00 (30. 00) (30. 00) (20. 00) (500. 00) (100. 00) (5,600. 00) (1,000. 00) (350. 00) (600. 00) (385. 00) 6,085. 00 (103. 50) 5,981. 50 (8,211. 00) (2,229. 50) Jul'15 â‚ ¬ 14,700. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 00) â‚ ¬ (500. 00) â‚ ¬ (100. 00) â‚ ¬ (5,600. 00) â‚ ¬ (1,000. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 6,085. 00 â‚ ¬ â‚ ¬ â‚ ¬ Aug'15 â‚ ¬ 14,700. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 00) â⠀š ¬ (500. 00) â‚ ¬ (100. 00) â‚ ¬ (5,600. 00) â‚ ¬ (1,000. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 6,085. 00 Sep'15 â‚ ¬ 14,700. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 00) â‚ ¬ (500. 00) â‚ ¬ (100. 00) â‚ ¬ (5,600. 00) â‚ ¬ (1,000. 0) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 6,085. 00 Oct'15 â‚ ¬ 14,700. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 00) â‚ ¬ (500. 00) â‚ ¬ (100. 00) â‚ ¬ (5,600. 00) â‚ ¬ (1,000. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 6,085. 00 Nov'15 â‚ ¬ 14,700. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 00) â‚ ¬ (500. 00) â‚ ¬ (100. 00) â‚ ¬ (5,600. 00) â‚ ¬ (1,000. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 6,085. 00 Dec'15 â‚ ¬ 14,700. 00 â‚ ¬ (30. 00) â‚ ¬ (30. 00) â‚ ¬ (20. 00) â‚ ¬ (500. 00) â‚ ¬ (100. 00) â‚ ¬ (5,600. 00) â‚ ¬ (1,000. 00) â‚ ¬ (350. 00) â‚ ¬ (600. 00) â‚ ¬ (385. 00) â‚ ¬ 6,085. 00 6,085. 00 (8,211. 00) (2,126. 00) 6,085. 00 â‚ ¬ â‚ ¬ 6,085. 00 â‚ ¬ 6,085. 00 â‚ ¬ 6,085. 00 â‚ ¬ 6,085. 00 â‚ ¬ 6,085. 00 â‚ ¬ â‚ ¬ (8,211. 0) â‚ ¬ â‚ ¬ â‚ ¬ 6,085. 00 â‚ ¬ (2,126. 00) â‚ ¬ 6,085. 00 â‚ ¬ 6,085. 00 â‚ ¬ Page 21 Figure 11 Projected Monthly Cash Flow 2012/2013 Cash flows statements Operating profit Depreciation costs Interest payable Cash generated from operations Interest paid Taxation paid Net cash from operation activities Cash flows from investing activities Intangible assets (additions) Net cash used in investing activities Cash flows from financing activities Re-payment of Loan notes Net cash outflow from financing activities Net decrease in cash and cash equivalents Dec'12 Jan'13 Feb'13 Mar'13 Apr'13 May'13 Jun'13 Jul'13 Aug'13 Sep'13 Oct'13 Nov'13 Dec'13 (10,000. 0) 6,341. 50 (768. 50) (1,068. 50) (1,068. 50) (1,068. 50) (1,068. 50) 3,341. 50 3,341. 50 3,341. 50 3,341 . 50 3,341. 50 3,341. 50 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 103. 50 103. 50 103. 50 103. 50 103. 50 103. 50 103. 50 103. 50 103. 50 103. 50 103. 50 103. 50 (10,000. 00) 6,830. 00 (280. 00) (580. 00) (580. 00) (580. 00) (580. 00) 3,830. 00 3,830. 00 3,830. 00 3,830. 00 3,830. 00 3,830. 00 (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (8,211. 0) (8,211. 00) (8,211. 00) (8,211. 00) (10,000. 00) 6,726. 50 (383. 50) (8,894. 50) (683. 50) (683. 50) (8,894. 50) 3,726. 50 3,726. 50 (4,484. 50) 3,726. 50 3,726. 50 (4,484. 50) (10,000. 00) 6,726. 50 (383. 50) (8,894. 50) (683. 50) (683. 50) (8,894. 50) 3,726. 50 3,726. 50 (4,484. 50) 3,726. 50 3,726. 50 (4,484. 50) Figure 12 Projected Monthly Cash Flow 2014 Jan'14 Feb'14 Mar'14 Apr'14 May'14 Jun'14 Jul'14 Aug'14 Sep'14 Oct'14 Nov'14 Dec'14 5,981. 50 5,981. 50 5,981. 50 5,981. 50 5,981. 50 5,981. 50 5,981. 50 5 ,981. 50 5,981. 50 5,981. 50 5,981. 50 5,981. 50 385. 00 385. 0 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 103. 50 103. 50 103. 50 103. 50 103. 50 103. 50 103. 50 103. 50 103. 50 103. 50 103. 50 103. 50 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (8,211. 00) (8,211. 00) (8,211. 00) (8,211. 00) 6,366. 50 6,366. 50 (1,844. 50) 6,366. 50 6,366. 50 (1,844. 50) 6,366. 50 6,366. 50 (1,844. 50) 6,366. 50 6,366. 0 (1,844. 50) 6,366. 50 Operating profit Depreciation costs Interest payable Cash generated from operations Interest paid Taxation paid Net cash from operation activities Cash flows from investing activities Intangible assets (additions) Net cash used in investing activities Cash flows from financing activities Re-payment of Loan notes Net cash outflow f rom financing activities Net decrease in cash and cash equivalents 6,366. 50 (1,844. 50) 6,366. 50 6,366. 50 (1,844. 50) 6,366. 50 6,366. 50 (1,844. 50) 6,366. 50 6,366. 50 (25,000. 00) (25,000. 00) (26,844. 50) Page 22Figure 13 Projected Monthly Cash Flow 2015 Jan'15 Feb'15 Mar'15 Apr'15 May'15 Jun'15 Jul'15 Aug'15 Sep'15 Oct'15 Nov'15 Dec'15 5,981. 50 5,981. 50 5,981. 50 5,981. 50 5,981. 50 5,981. 50 6,085. 00 6,085. 00 6,085. 00 6,085. 00 6,085. 00 6,085. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 385. 00 103. 50 103. 50 103. 50 103. 50 103. 50 103. 50 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 6,470. 00 (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (103. 50) (8,211. 00) (8,211. 0) (8,211. 00) (8,211. 00) 6,366. 50 6,366. 50 (1,844. 50) 6,366. 50 6,366. 50 (1,844. 50) 6,470. 00 6,470. 00 (1,741. 00) 6,470. 00 6,470. 00 (1,741. 00) 6,366. 50 Operating profit Depre ciation costs Interest payable Cash generated from operations Interest paid Taxation paid Net cash from operation activities Cash flows from investing activities Intangible assets (additions) Net cash used in investing activities Cash flows from financing activities Re-payment of Loan notes Net cash outflow from financing activities Net decrease in cash and cash equivalents 6,366. 50 (1,844. 50)